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Established 1996

The team behind the region's teams

Founded in 1996 and headquartered in Dubai, Romario Sports is a regional leader in the distribution and retail of performance sportswear, footwear, and equipment. From national federations to grassroots academies, we kit the Gulf across four verticals: B2B distribution, wholesale, retail, and e-commerce.

1996
Founded in Dubai
430+
Organizations served
12
Countries active
6
GCC nations covered
100+
UAE partnerships
What drives us
Vision

To be the most trusted and performance-driven sports partner in the region.

Mission

To empower sports institutions, athletes, and communities through exceptional service, quality products, and innovative solutions across every vertical we operate in.

01What we do
Four divisions, one supply chain. Whether you are a ministry ordering thousands of kits or a customer walking into a showroom, the same operation stands behind the order.
01

B2B Distribution

Large-scale bulk orders from 1,000 to 10,000+ units, full customization, and delivery for ministries, clubs, academies, and corporate clients.

02

Wholesale

Branded teamwear supplied to sports retailers and department stores, with seasonal planning and fast replenishment.

03

Retail

Curated, multi-brand, team-focused sportswear sold directly to consumers through our showrooms across the UAE.

04

E-Commerce

Wide access across the GCC through Amazon, Noon, and third-party marketplaces.

02Brand partners
Over the years we have built trusted, authorized relationships with globally recognized names.
adidasAuthorized B2B Partner, GCC
pumaAuthorized B2B Partner, GCC
uhlsportSole Distributor, MENA
KempaHandball-focused sportswear
KelmeSpanish teamwear, football and futsal
03Who we serve
Government & Federations

Sports councils, ministries, police and military departments.

Clubs & Academies

Professional, youth, and grassroots levels.

Corporates & Institutions

CSR programs and internal leagues.

Retailers & Distributors

Regional sports shops and resellers.

Schools & Universities

Physical education kits and uniforms.

Gyms & Fitness Centers

Branded gear and staff wear.

04Regional footprint
UAEOmanSaudi ArabiaKuwaitQatarBahrainLebanonEgyptJordanIranTanzaniaKenya

Active in 12 countries, including all six GCC nations. The UAE is our strongest base, with more than 100 active partnerships.

Strategic partnerships with leading brands
Operational excellence and rapid logistics
Deep market understanding of football and teamwear
Digital and retail integration
Scalable B2B fulfillment and custom kit services
Built on excellence, agility, reliability, and customer focus
Work with us

Let us kit your team

From a single showroom visit to a national rollout of thousands of kits, we are one message away. Start here and we will point you to the right team.